Cookie Policy

How rentcarbergamo.com uses cookies and similar technologies on our Bergamo car rental platform.

What Are Cookies and Why We Use Them

This Cookie Policy explains how rentcarbergamo.com ("we", "us", "our") uses cookies and similar tracking technologies when you visit our website to search for and book car rental services in Bergamo, Lombardy, Italy.

Cookies are small text files that are placed on your device - whether a computer, smartphone, or tablet - when you visit a website. They are widely used to make websites work more efficiently, to remember your preferences, and to provide information to the website operators. Cookies do not contain personally identifiable information on their own, but in some cases data collected via cookies may be linked to other information you provide to us.

At rentcarbergamo.com, cookies allow us to deliver a smooth and relevant booking experience for customers looking to rent a car at Bergamo Orio al Serio Airport, in the city centre near Citta Alta, or anywhere across the greater Bergamo province. Without certain cookies, core functions of our car rental search and reservation platform would not operate correctly.

By continuing to use our website, you consent to the use of cookies in accordance with this policy. You may withdraw or adjust your consent at any time through our cookie banner or through your browser settings, as described further below.

Types of Cookies We Use on Our Car Rental Website

We categorise the cookies used on rentcarbergamo.com into four main types. Each type serves a distinct purpose and has different implications for your privacy and browsing experience.

Essential Cookies

Essential cookies are strictly necessary for the operation of our website and booking platform. They enable core functionality such as navigation between pages, accessing secure areas of the site, and processing your car rental reservation. Without these cookies, services you have requested - such as comparing daily rates for economy cars or adding a child seat to your booking - cannot be provided.

Examples of essential cookies on rentcarbergamo.com include:

Session cookies - These are temporary cookies that expire when you close your browser. They maintain your session as you move through the booking funnel, keeping your selected vehicle, pick-up location near Bergamo Airport, and chosen rental dates intact.
Security cookies - Used to authenticate users, prevent fraudulent activity, and protect both your personal data and our platform from misuse or unauthorised access.
Load balancing cookies - Help distribute traffic across our servers to ensure the site remains fast and available during peak booking periods, such as the summer months when demand for car hire in the Lake Como and Lake Iseo areas is highest.

Essential cookies cannot be disabled through our cookie preference centre. They are required for the site to function and do not require your consent under applicable data protection law.

Analytics Cookies

Analytics cookies help us understand how visitors interact with rentcarbergamo.com. They collect aggregated, anonymised information about which pages are most visited, how long visitors spend on the site, where traffic originates, and which search queries lead users to our car rental offers in Bergamo. This data helps us improve the usability and content of our platform.

Examples of analytics cookies include:

Traffic analysis cookies - Record page visits, session duration, bounce rate, and navigation paths to help us identify where the user journey can be improved.
Performance measurement cookies - Track loading times and technical errors so that our development team can quickly identify and resolve issues affecting the booking experience.
A/B testing cookies - Allow us to test different versions of our pages, such as comparing two layouts for displaying SUV rental options near Bergamo Airport, to determine which version performs better for users.

Analytics cookies are only activated if you consent to them. All data collected is anonymised before analysis and is not used to identify individual users.

Marketing and Advertising Cookies

Marketing cookies are used to deliver advertisements that are relevant to your interests and to track the effectiveness of our advertising campaigns. If you have previously visited rentcarbergamo.com and searched for, say, a last minute car rental in Bergamo or a one-way hire to Milan, marketing cookies may allow us or our advertising partners to show you relevant reminders or offers on other websites.

Examples of marketing cookies include:

Retargeting cookies - Allow advertising networks to show you car rental promotions on third-party websites after you have visited our platform, based on the vehicle categories or destinations you explored.
Conversion tracking cookies - Record when a user completes a booking so that we can measure the performance of our marketing spend and understand which channels deliver the most reservations.
Social media cookies - Placed by social media platforms when you interact with social sharing buttons on our website. These platforms may track your visit even if you do not click the buttons.

Marketing cookies are only set if you provide your explicit consent. You can withdraw consent at any time through our cookie preference centre or by adjusting your browser settings.

Functional Cookies

Functional cookies allow our website to remember choices you make in order to provide enhanced, more personalised features. For customers renting a car in Bergamo who return to the site regularly, these cookies create a more convenient experience.

Examples of functional cookies include:

Language preference cookies - Remember the language you have selected so that you do not need to reset it on every visit to our car rental platform.
Currency preference cookies - Store your preferred display currency - for example EUR, GBP, or USD - when comparing rental prices across our fleet.
Search preference cookies - Retain recently searched pick-up locations, dates, or vehicle categories to speed up repeat visits and new searches.
Cookie consent cookies - Store your cookie preferences so that we do not repeatedly ask for consent on every visit.

Third-Party Cookies on rentcarbergamo.com

In addition to the cookies we set ourselves, certain third-party services used on our Bergamo car rental website may also place cookies on your device. We do not control these third-party cookies, and their use is governed by the respective privacy and cookie policies of those providers.

Third parties that may set cookies through our website include:

Analytics providers - Services such as Google Analytics collect anonymised data about how users engage with our platform. This helps us understand, for example, which pages related to car hire in Bergamo Citta Alta or airport transfers receive the most interest.
Booking and reservation partners - Our car rental booking engine relies on technology partners who may set cookies to facilitate the search, price comparison, and reservation process. These partners are contractually required to handle your data in line with applicable data protection laws.
Payment processing providers - When you complete a transaction on our platform, our payment partners may place cookies as part of their fraud prevention and security procedures. These are essential to the payment process.
Advertising networks - If you have consented to marketing cookies, advertising networks may collect data about your browsing behaviour across multiple websites to serve you targeted car rental promotions relevant to your interests and travel plans.
Social media platforms - If our pages include social media integration or share buttons, the relevant social platforms may set cookies regardless of whether you interact with those features.

We encourage you to review the cookie and privacy policies of any third-party services you encounter through our website. We have no responsibility or liability for the content or practices of third-party websites or services.

How to Manage and Control Cookies

You have several options for managing the cookies placed on your device when you use rentcarbergamo.com. We respect your right to control how your data is collected and used.

Our Cookie Preference Centre

When you first visit our website, a cookie consent banner will appear at the bottom of the screen. This banner allows you to accept all cookies, decline non-essential cookies, or customise your preferences by category. You can change your preferences at any time by returning to this banner, which can be accessed via the cookie settings link in the footer of every page.

Please note that withdrawing your consent for certain cookie categories - particularly functional or analytics cookies - may affect the quality of your experience on our car rental booking platform.

Browser Settings for Cookie Management

Most web browsers allow you to view, manage, delete, and block cookies directly through the browser's settings menu. The steps to do this vary depending on your browser. You can find guidance for the most common browsers at the following locations:

Google Chrome - Settings, Privacy and Security, Cookies and other site data.
Mozilla Firefox - Options, Privacy and Security, Cookies and Site Data.
Apple Safari - Preferences, Privacy, Manage Website Data.
Microsoft Edge - Settings, Cookies and site permissions, Cookies and data stored.

Be aware that blocking all cookies through your browser may prevent you from completing a car rental booking on our platform, as essential session and security cookies are required for the reservation process to function.

Mobile Device Settings

If you access rentcarbergamo.com from a mobile device, you can manage cookies and tracking permissions through your device's operating system settings. On iOS, navigate to Settings, Safari, and then Privacy and Security. On Android, this is typically accessible through your browser application's settings menu. Advertising identifiers on mobile devices can also be reset or limited through the device's Privacy settings.

Opting Out of Third-Party Analytics and Advertising

You can opt out of Google Analytics tracking across all websites by installing the Google Analytics Opt-out Browser Add-on, available from the Google website. For interest-based advertising, you may also visit the Your Online Choices platform (youronlinechoices.com) or the Digital Advertising Alliance's opt-out tool to manage preferences for multiple advertising networks simultaneously.

Cookie Duration and Data Retention

Cookies vary in how long they remain on your device. The retention period depends on the type and purpose of the cookie:

Session cookies are temporary and expire automatically when you close your browser. They hold no data once your browsing session ends and are used exclusively to support active interactions with our car rental booking system.
Persistent cookies remain on your device for a defined period, which may range from a few days to several months or, in some cases, up to two years. These are used for preference storage, consent records, and analytics aggregation.
Analytics cookies set by third-party providers such as Google Analytics typically have a maximum retention period of 24 months, after which the data is automatically aggregated or deleted in accordance with the provider's data retention schedule.
Marketing and retargeting cookies are generally active for between 30 and 90 days, depending on the advertising network and campaign configuration. After this period, the data used to build your interest profile for ad targeting is discarded.
Consent cookies that record your cookie preferences on rentcarbergamo.com are stored for up to 12 months so that you do not need to re-confirm your choices on every visit. After 12 months, we will ask you to review your preferences again.

You can delete cookies at any time using your browser settings as described in the section above. Deleting cookies does not delete any personal data you have provided as part of a completed car rental reservation - that data is handled under our separate Privacy Policy.

Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies we use, changes in applicable law, or changes in our business operations. This might include introducing new third-party services, changing analytics providers, or updating the categories of information collected in connection with our Bergamo car rental booking platform.

When we make material changes to this policy, we will update the effective date shown at the bottom of this page and, where appropriate, notify users through our cookie consent banner or by posting a notice on our homepage. We encourage you to review this Cookie Policy periodically to stay informed about how we are using cookies.

Your continued use of rentcarbergamo.com after any changes to this policy constitutes your acknowledgement of those changes. If you do not agree with the updated policy, you should adjust your cookie preferences or discontinue use of our website.

This Cookie Policy was last reviewed and updated in 2025.

Contact Us About Cookies

If you have any questions, concerns, or requests regarding this Cookie Policy or the way in which rentcarbergamo.com uses cookies and similar technologies, please do not hesitate to contact us. We are committed to being transparent about our data practices and will do our best to respond to your enquiry promptly.

You can reach our team through the following contact details:

Email: info@rentcarbergamo.com
Phone: +39 341 321 6690
Address: Bergamo, Lombardy, Italy

If you are contacting us about a specific cookie or tracking technology you encountered on our website, please include the name of the cookie, the page on which it was set, and a description of your concern. This will help us investigate and respond more effectively.

For complaints relating to the use of your personal data more broadly, you also have the right to lodge a complaint with the Italian data protection authority, the Garante per la Protezione dei Dati Personali, at www.garanteprivacy.it.